Cooley links client-facing AI to outcome pricing and new associate development

On October 19, 2026, Business Insider reported that Cooley CEO Rachel Proffitt expects firms to offer a menu spanning hourly, flat-fee and outcome-based pricing as AI reduces the connection between effort and value. Cooley is also using a separate Cooley AI subsidiary, developing client-facing tools and exploring simulated matters such as AI-powered mock depositions for associate training. For mid-sized firms, the combination matters because large competitors are using AI both to retain early-stage client relationships and to redesign talent development, not only to reduce production time. Mid-market leaders should decide which routine tools can be shared with clients, how the firm will remain connected when self-service absorbs smaller matters, and how juniors will develop judgment when first drafts are automated.