11. Bloomberg Law: AI Billing Transparency Is an Opportunity, Not a Trap Door

Bloomberg Law columnist Eric Greenberg argues that law firm opacity on AI use is self-defeating. Conventional billing codes were not built to track AI, but firms that document and communicate their AI use can tell two valuable stories: where they created efficiency savings, and where AI delivered strategic depth that was not possible before. When firms refuse to report, they cede the narrative — leaving clients with the simple story that firms use AI to do things faster and cheaper while charging as if no time was saved. Greenberg identifies billing as the lead anchor on the firm's market position and innovation story, and argues that transparency becomes a competitive differentiator as RFPs increasingly require AI use disclosure. Firms with usage data can show they are adapting and delivering value in new ways; firms without data have only website imagery.

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