Lewis Silkin productizes creator-economy deal support through Lettu

On September 22, Lewis Silkin announced Lettu, an AI-powered platform for creators, talent managers, agencies and brands that supports briefs, contracts, negotiations, rights and campaign management, with legal expertise available when needed. Lettu is owned and operated by Lewis Silkin Innovation Limited, an affiliated company that the announcement states is not an SRA-authorized law firm. For client teams, the structure separates a repeatable workflow product from the regulated legal practice while preserving a pathway to specialist advice. Firms considering similar models need explicit handoffs, service boundaries and feedback loops so usage data improves both the product and the relationship without obscuring who is providing the legal service.