Akin’s “Moneyball” Moves BD Conversations From Review to Action

On October 5, 2026, Akin described its proprietary AI-enabled “Moneyball” tool, which combines internal and external intelligence to identify and evaluate business opportunities. The firm said the system reflects its own relationship-strength, service-opportunity and strategic-priority models and has shifted internal discussions from reviewing information toward deciding what to do; these impact statements are firm-reported. For CRM and BD leaders, the design principle is important: a useful intelligence layer encodes the firm’s commercial judgment instead of merely adding another generic dashboard. Adoption should therefore be measured through decisions and follow-through—opportunities advanced, introductions made and client plans changed—not logins alone.