AI search changes the law-firm marketing funnel
Martindale-Avvo says nine out of ten legal consumers research legal issues online before contacting an attorney, while AI summaries and zero-click search are changing the path from query to law-firm website.
BY CLIENT INTELLIGENCE DESK · JUNE 23, 2026 · 1 MIN READ
Martindale-Avvo says nine out of ten legal consumers research legal issues online before contacting an attorney, while AI summaries and zero-click search are changing the path from query to law-firm website. Even though the source is consumer-market oriented, the signal matters for all client-facing law firms: reputation, reviews, authoritative content and intake responsiveness are becoming part of AI-era client acquisition.