BigHand predicts AI will force a rethink of pricing and budgeting
BigHand argues that 2026 may be the final year firms can push high rate increases without stronger explanations, because clients will ask how AI efficiency changes cost, value and margins.
BY CLIENT INTELLIGENCE DESK · MAY 5, 2026 · 1 MIN READ
BigHand argues that 2026 may be the final year firms can push high rate increases without stronger explanations, because clients will ask how AI efficiency changes cost, value and margins. Firms that can scenario-model AI-enabled matters and monitor budgets daily will be better positioned than firms relying on retrospective write-offs.