PERSUIT frames 2026 as the year GCs ask firms to show their AI homework

PERSUIT argues that GCs will ask where firms are using AI, how much time it is saving and how that is reflected in fees and staffing. The article’s sharper point is that if AI reduces effort, hourly billing and double-digit rate increases become much harder to defend. For client-facing leaders, this means AI transparency has to connect to pricing narratives, not sit inside innovation marketing.