EU Opens Transparency Code Sign-Up Ahead of Article 50 AI Act Duties

The European AI Office published a Code of Practice on Transparency of AI-generated content and invited providers and deployers to sign before 22 July to be listed as initial signatories. Article 50 transparency obligations apply from 2 August 2026, including marking, labelling and disclosure expectations for certain generated or manipulated content. European legal teams using or advising on generative AI need to map whether they are providers, deployers or both. The practical question is no longer whether transparency is coming, but what compliance evidence they can show.