AI is now a leverage and billable-hour question, not only a technology question

The advisory says 100% of large firms expect to increase GenAI investment over the next two years, while 35% expect GenAI to affect billable-hour models by 2027 and 69% by 2035. That should put pricing, talent and knowledge leaders in the same room, because the question is how firms preserve training, margin and value when the work pyramid starts to change.