ACCC’s Grill’d case turns charitable environmental campaigns into greenwashing risk

The ACCC commenced Federal Court proceedings alleging Grill’d misled customers about when it would donate $1 from Tuesday burger purchases to an environmental cause. The regulator says more than five million Tuesday burgers were bought between January 2021 and April 2024, but only around 4% qualified for a donation because of conditions it alleges were not adequately disclosed. The case is a practical warning for legal review of cause marketing, sustainability promotions and consumer-facing environmental claims. It shows that conditions, exclusions and loyalty-program mechanics can be as important as the headline green claim.