Climate & Greenwashing Litigation
Germany raises the bar on generic green claims from 27 September 2026
Germany’s implementation of the EU green-transition consumer rules will prohibit unsubstantiated generic claims such as “green” or “climate-friendly,” restrict sustainability labels and bar offset-based neutrality claims.
BY ESG DESK · MAY 29, 2026 · 1 MIN READ
Germany’s implementation of the EU green-transition consumer rules will prohibit unsubstantiated generic claims such as “green” or “climate-friendly,” restrict sustainability labels and bar offset-based neutrality claims. The practical legal work is immediate: marketing, product, sustainability and legal teams need a claims register, substantiation file and escalation path before the no-transition-period effective date.