Luxembourg green-transition law raises the bar for labels, names and environmental imagery

Arendt reports that Luxembourg’s law implementing Directive (EU) 2024/825 was published on June 9 and applies from September 27, 2026. The update notes that environmental claims can include imagery, colours, symbols, brand names and product names, while sustainability labels must be established by a public authority or based on a qualifying certification scheme. Greenwashing review is expanding beyond text copy. Legal, marketing and IP teams need to audit packaging, labels, product names, visual design and certification claims together, particularly where consumer finance or retail products use words like green, sustainable or responsible.