Litera Survey Confirms Talent as the Top Differentiator as Model Access Commoditises
The Litera Spring 2026 market sentiment report's finding that people, talent, and expertise rank first (24%) as the differentiator when every firm has access to the same AI models — ahead of custom workflows (18.
BY KM DESK · JUNE 1, 2026 · 2 MIN READ
The Litera Spring 2026 market sentiment report's finding that people, talent, and expertise rank first (24%) as the differentiator when every firm has access to the same AI models — ahead of custom workflows (18.7%) and proprietary data (13.3%) — has a direct implication for how KM teams are resourced and positioned internally. The 36% of firms that identify adoption, training, and culture as the biggest gap in their AI strategy are essentially describing a KM and change management deficit. Firms investing in structured AI training, prompt governance, knowledge stewardship roles, and practice-group KM champions are building the capability layer that client-facing AI value requires. The report's observation that "unarticulated value is invisible value" applies directly to the KM function's standing in firm governance conversations.
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