Ambition Search published its Legal BD & Marketing Careers 2026 Mid-Year Update (July 30), noting a noticeable increase in demand for client relationship and client sector professionals alongside traditional BD roles. Communications, events, and digital marketing roles are appearing more frequently, often with greater specialisation. Firms are investing in dedicated client programs, strategic acco
A panel discussion at LegalTechTalk 2026 on "What Metrics Are GCs Using to Evaluate Outside Counsel?" surfaced a consistent theme: clients are becoming increasingly interested in how legal work is being performed, which technologies are being used, and how those technologies improve efficiency — not just the quality of the final advice. One senior GC noted that if technology reduces the time lawye
Law.com Pro Mid-Market (July 23) profiled the strategic expansion calculus for mid-sized firms in H2 2026. The key tension: strong demand and revenue in H1, but uncertainty about whether the macro environment sustains, whether AI disrupts the revenue model, and whether rate increases can continue to track BigLaw. The BD implication from the analysis: lateral hiring is both the primary growth mecha
Builden Partners' Sue Sassmann published July 16 the first in a series on maximizing legal CRM for business development, and the practical argument is foundational: the difference between a CRM system that narrates the firm's BD story and one that sits as an underused contact database is consistent opportunity tracking from the moment an opportunity is identified through every milestone to closed
Apochromatik's July 16 announcement of participant outcomes from its RealBD Business Development Academy — a structured program integrating emotional intelligence, relationship-building, leadership, and practical BD skills under a coaching and accountability framework — documents an ROI figure that will recalibrate how BD directors make the internal case for structured training investment: a pilot
Lawmatics launched Merlin on July 9, a suite of three AI features built into its intake and growth platform: Merlin Copilot (conversational interface for automations, reports, and data insights); Merlin Qualify (AI agent that evaluates, scores, and prioritizes incoming leads by fit, urgency, and engagement); and Merlin Engage (agentic AI for prospect engagement via SMS, email, website chat, and ph
Law360 published analysis this week on how associates can use AI to gain a business development edge — framing AI-assisted research, briefing, and client intelligence as a credible path for junior lawyers to build relationship capital that previously required years of partner sponsorship. The core argument is that AI tools enable associates to produce thought leadership, sector analysis, and clien
Harvey AI's analysis of law firm BD workflows documents that AI is being actively deployed across the BD lifecycle: identifying cross-sell opportunities from relationship data, drafting client alerts and thought leadership, analyzing CRM signals, and generating pitch materials at speed. The practical competitive advantage is response time — firms using AI to compress proposal and RFP turnaround ar