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BD, Marketing & CX

Inside Client Intelligence1 MIN READ

10. BTI Research: The 5 Ds of Killer Business Development — and How BD Programs Accidentally Shut Down

BTI Consulting's latest research identifies five behaviours — Disrupt thinking, Dissect the unsaid, Deliver candour, Design the path forward, Drive the next step — as the traits shared by law firms with the highest business development performance.

Source: BTI Consulting — The 5 Ds of Killer Business Development, 20 May 2026client-intelligenceBD, Marketing & CX